Can ETFs be fun? With a gamified approach … actually, yeah!

State Street Global worked with T Brand Studio’s experiential arm to create an ETF game at a conference. To extend the experience, we worked with the same animators at Brosmind and created a fun, blink-and-you’ll-miss-’em animated film full of Easter Eggs and adventures. Investors tend to evaluate the cost of an ETF based on the expense ratio. But ETFs also come with other hidden costs that can eat into returns over time. Are you ready to become a cost hunter?