• Creative and production-focused leader with expertise in AI content creation, all social platforms, innovating across ideation, copywriting, scripting, design, and video production workflows.

• Skilled cross-functional leader shepherding 60+ creatives, strategist, PMs and production/post, with 10+ direct reports fostering a culture of collaboration and always-on creativity

• Led the first AI steerco to establish internal and external approach to thoughtful integration of nascent tech

• Champion the use of market research, performance analytics, and trend forecasting to inform creative and drive ROI

BRAND PARTNERS: Bud Light, Budweiser, Michelob ULTRA, Busch Beer, Natural Light, Stella Artois, Cutwater, NUTRL

• Define and drive creative content from strategy through execution across video, podcast, editorial, experiential, events, OOH, print and additional mediums with a focus on authentic docu-style storytelling

• Built in-house Creative Video Production unit at T Brand Studio, the award-winning in-house creative agency at the New York Times. Supervise entirety of pre and post-production process  

• Created and optimized style guides, workflows, pricing, and budgets for T Brand Studio creative teams

• Develop concepts and ideas to set the art direction for creative content that reinforces brand positioning.

• Won over $100MM in creative work with highest in-house win rate for creative concepts

• Built culture based on high will/high skill approach, implemented new feedback styles and drove positive engagement

NOTABLE AWARDS/RECOGNITION:

• Winner of Ad Age’s 40 Under 40

•  Featured speaker on industry panels and events

•   Launched first native video course as an instructor at NYT Education, The School of the New York Times

AOL

Director of Video Programming   (2011 – 2015)

• Grew AOL video from 50K views per day to 10M+ views per day in six months, driving 150M+ views per month

• Develop deep audience insight to curate and deliver viral and evergreen content to 7MM+ daily users

• Established video, editorial, social and SEO best practices that doubled y/o/y traffic

• Drive millions of dollars in revenue to AOL.com and Huffington Post verticals, branded entertainment initiatives and AOL On’s slate of original videos, ensuring traffic and ad goals are exceeded

• Founded UGC and "stunts" programs which engaged users and drove 50MM clicks in three months.

• Oversaw launch of AOL’s premium partner program, training editors in the art of headline writing

• Created and executed the Daytime Emmy’s first-ever viral video award

Senior Homepage  Programming Manager     (2008 – 2011)

• Scour the web to find breaking and trending stories to deliver to 7MM+ users

• Shaped the AOL/HuffPost Live relationship and hit 400MM views through editorial promotion

• Create homepage headlines while monitoring minute-by-minute metrics to ensure highest CTR possible

• Created captivating homepage promos and multimedia articles that resulted in driving massive PV/UVs
  Monitored minute-by-minute metrics to translate current user behavior into future traffic growth

• Optimized all content for social media spread

• Managed 21 day-parted video roundups per week

• Relied upon to “rescue” sold sponsorships, branded or editorial content at risk for under delivery

Freelance Writer and Editor  ( 2005–2014)

• Wrote articles, listicles and sidebars for magazines and websites focusing on arts and entertainment, lifestyle and pop culture. Content was featured on: Huffington Post TV, HuffPost Women, HuffPost 50, HuffPost Science, Long Island Pulse, First Magazine among others. Founded monthly horoscope column in Long Island Pulse.

Education

Boston University COM

Bachelor of Science in Journalism/English  2007