New York Times, T Brand Studio

Director of Creative Present

Creative Director + Exec Video Producer (‘15 – ‘21)

 ·      Define and drive creative content from strategy through execution across video, podcast, editorial, experiential, events, OOH, print and additional mediums with a focus on authentic docu-style storytelling

·       Built and oversee in-house Creative Video Production unit at T Brand Studio, the award-winning in-house creative agency at the New York Times. Supervise entirety of pre and post-production process  

·       Created and optimized style guides, workflows, pricing, and budgets for T Brand Studio creative teams

·       Develop concepts and ideas to set the art direction for creative content that reinforces brand positioning.

·       Launched first native video course as an instructor at NYT Education, The School of the New York Times

·       Featured speaker on industry panels and events  

AOL

Director of Video Programming   (2011 – 2015)

• Grew AOL video from 50K views per day to 10M+ views per day in six months, driving 150M+ views per month

• Develop deep audience insight to curate and deliver viral and evergreen content to 7MM+ daily users

• Established video, editorial, social and SEO best practices that doubled y/o/y traffic

• Drive millions of dollars in revenue to AOL.com and Huffington Post verticals, branded entertainment initiatives and AOL On’s slate of original videos, ensuring traffic and ad goals are exceeded

• Founded UGC and "stunts" programs which engaged users and drove 50MM clicks in three months.

• Oversaw launch of AOL’s premium partner program, training editors in the art of headline writing

• Created and executed the Daytime Emmy’s first-ever viral video award

AOL  

Senior Homepage  Programming Manager     (2008 – 2011)

• Scour the web to find breaking and trending stories to deliver to 7MM+ users

• Shaped the AOL/HuffPost Live relationship and hit 400MM views through editorial promotion

• Create homepage headlines while monitoring minute-by-minute metrics to ensure highest CTR possible

• Created captivating homepage promos and multimedia articles that resulted in driving massive PV/UVs
  Monitored minute-by-minute metrics to translate current user behavior into future traffic growth

• Optimized all content for social media spread

• Managed 21 day-parted video roundups per week

• Relied upon to “rescue” sold sponsorships, branded or editorial content at risk for under delivery

Freelance Writer and Editor  ( 2005–2014)

• Wrote articles, listicles and sidebars for magazines and websites focusing on arts and entertainment, lifestyle and pop culture. Content was featured on: Huffington Post TV, HuffPost Women, HuffPost 50, HuffPost Science, Long Island Pulse, First Magazine among others. Founded monthly horoscope column in Long Island Pulse.

Quick & Simple Magazine / Hearst Digital (3/2008-7/2008)

Editorial Assistant

Esquire Magazine/Hearst Digital (1/2008-3/2008)

Editorial Intern

Education

Boston University COM

Bachelor of Science in Journalism/English  2007

Graduated in three years