How do you make data storage make sense?

Animate it (and throw in a pizza rat).

Data defines our society. We and our machines generate 2.5 quintillion bytes of data every day - a number that's only accelerating with faster networks and more connected devices. In the last two years alone, 90% of the world's data has been created. Every new bit of data that’s saved and read magnifies the burden of traditional storage - its moving parts, latency and costs in time, money and space.