How to Tell Brand Stories With Video
The School of the New York Times came to me (and a few of my other colleagues) with a question: Would we be interested in putting together courses to help other professionals learn what it takes to dive into the world of branded content? I said “yes,” and this course was born. Over many months, I researched and then wrote the syllabus, prepared at-home work for those who took the course and then shot the film.
Why am I dressed like some sort of deranged, video-obsessed pilgrim from Colonial Williamsburg? I am not sure. Why do I blink so much? Dry eyes.
Anyway, this course is available for purchase, should you be so inclined. But I’d rather tell you about it myself.
Video is a powerful and increasingly important component of both editorial and content marketing strategies. Easily consumed and infinitely shareable, expertly executed video can take your business or organization to another level. This course examines the key components of creating videos that consumers love. Students will also learn about landing page best practices, working with production companies and the fundamentals of creating successful content in-house.
This course is for:
creatives in both editorial and advertising positions looking to excel in the art of video storytelling
journalists looking to apply their skills in the field of branded content
media and publishers who are interested in starting up a branded content studio
anyone who is interested in learning new skills that will propel him or her in brand marketing
In this course, you will:
understand the ins and outs of native advertising and native video conception and production
learn how native solutions can propel your business
hear how T Brand Studio approaches native video
learn clear approaches to developing native video
understand how to generate a story that works for viewers and the brand
Portfolio Project
For this course, you will be given step-by-step guidance on how to respond to a Request for Proposal (RFP). In the end, you will have a proposal for a native video that hopefully matches the brand's values and ethos, while addressing all the needs expressed in the RFP. You will be able to submit your final proposal to T Brand Studio.