How does a legacy brand convince the world they’re on the pulse of fashion?
With a show, don’t tell approach.
This docu-series went where no camera crew (or editorial team) had gone before: Behind the seams with the the trend-setting team at the Macy’s Fashion Office.
The results:
Highest views for any organic content ever published by Macy’s
Featured “Content of the Week” by Numerator
Macy’s Presents: The New Fashion Frontier
Ep. 1: Dressing America Every Day
Get a look "behind the seams" as the Macy's Fashion Office talks about the future of fashion and their opportunity to dress America every day.
Ep. 2: The Art of the Forecast
Get a look "behind the seams" as the Macy's Forecasting Team talks about the art of forecasting and what inspires them. These experts are cool hunters—they research trends, create mood boards, and help predict where fashion is headed.
Ep. 3: Buying and Beyond
Enter the world of a buyer at Macy’s. Watch this "behind the seams" look at how runway trends are turned into reality as the buyer decides which items make their way to the Macy's store.
