How do we push audiences to discover a world of sake flavors?
By targeting all their senses.
To help Americans (who are largely unfamiliar with sake - and if they are, typically don’t know about all the varieties) consider sake in place of beer or wine, we pitched a three-pronged approach to narrative storytelling. First, we created a video. Then, we made a series of editorials to dig deeper into the history and differences. Lastly, we created an experiential meal that included a private meal, projected imagery and a lasting lesson.
